Bar-S x Big & Rich Make Country Music Debut With ’90s Classic


Knowing the cultural impact of its initial release in 1990, Bar-S was confident that its consumers would recognize one of the decade’s most iconic songs, “U Can’t Touch This.” Associating ’90s nostalgia with Big & Rich was a natural next step, given Bar-S’s consumer affinity for country music and proximity to Nashville, TN to target media markets.

“John and I want to increase the fun as much as possible,” said American country music singer Big Kenny. “From a country saloon to a mechanical hot dog bull, filming ‘Ham or Turkey Time’ was nothing short of a great time.”

“Ham or Turkey Time” features Bar-S’ latest packaging innovation, Fresh Packs; and three new products:

  • Fully Cooked Chorizo ​​Links
  • Fully cooked bratwurst
  • Ham and Turkey Breakfast Cuts

Bar-S Beef Franks and Ham & Turkey Lunch Meat are now available in fresh new individually sealed packages. Individual compartments allow consumers to take out the perfect amount of meat for every meal occasion, while keeping the rest of the sealed pack fresh. Shoppers can find all new packaging and product innovations at select grocers across the country.

“After the smash hit of ‘Baby Got Buns’ last year, we knew we needed a Volume 2,” said Jeff Gaunt, Marketing Director of Bar-S. “Our consumer’s penchant for all things 90s and country music has made ‘Ham or Turkey Time’ the perfect vehicle to launch our latest product innovations in style.”

Flow “Ham or Turkey Time” now! To learn more about the Iconic Summer Mashup: Volume 2, visit and follow @barsfoods on social media.

About Bar-S

For over 40 years, Bar-S has saved American families from having to sacrifice good taste to stay within their budget. With unparalleled variety and consistent quality, Bar-S is known for its hot dogs, breakfast meat, bacon, sausages and corn dogs.

About Big & Rich

Big Kenny Alphin and rich jeans – Big & Rich – captivated a multi-generational community of listeners with quality songs and recorded performances. Nearly 20 years into a storied career, they now roam the country performing electrifying concert performances of relentless energy and outrageous personality as American country music artists.

Media Contact
Lou Long
[email protected]
(480) 296-8808



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