Big O honors its employees with a country music campaign

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PALM BEACH GARDENS, Fla. — Big O Tires LLC has launched an advertising campaign that pays tribute to store employees by turning the theme of customer satisfaction surveys into country songs.

The “Trust Legends” campaign, created by Kansas City, Mo. barley Inc., uses online reviews to pay tribute to team members through a series of country music-themed anthems sung by the band Railtown Prophets.
All three ads feature actor portraits of real Big O Tire associates doing their jobs, the company said.

“And, like true associates, mechanics don’t have time to avoid a theme group that follows them everywhere,” the company said.

“For example, an employee named Bruce, who is rolling down the garage door, is startled (and a little annoyed) by the out-of-place appearance of a three-person country music band following him through his journey. day’s work singing customer kudos like, ‘Born and raised and proud of this town, if you need tires, you know who’s around, it’s bruce — Bruce from Big O’,” according to the company.

Other spots feature “Christina,” a service editor, and “albert“, a mechanic, who is equally busy and politely unimpressed with their new theme group.

The campaign launched on Jan. 11 and will air primarily on TV and radio in 23 states and run on social media sites and Big O stores.

“All of this positive customer feedback has been made possible because Big O’s franchisee and staff are dedicated to their jobs every day, and they deserve to hear that it’s making a difference,” said Al Urban, VP President of Marketing and Advertising at Big O Tires. , noted.

“At a time when so much of our daily lives are spent connecting remotely with people online, we were inspired by critics who deeply appreciated the positive in-person interactions at Big O Tire Service Centers,” Chris Cima, creative director at Barkley, said.

Big O Tires is a franchise program offered by TBC Corp.

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