Country music’s Kane Brown reveals what it’s really like to be an ‘outsider’ at the 2022 VMAs – exclusive


Jenni McKnight

Kane Brown has garnered a huge following among country music fans – but will reach a whole new audience on Sunday MTV Video Music Awards.

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Not only did the singer make history as the first male country artist to perform at the ceremony, but he was also nominated for an award for the second year in a row. Last year, Kane was the only country artist to receive a nomination. His song beautiful all over the world was ready for Video for good.

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This year, Kane’s new single, grand – from his upcoming third album, Different Man – has been nominated for Song of the summer. He will also perform the track from the Toyota stage and promises it will be a performance the VMAs “have never seen before.”

As a country artist, many might consider Kane an “outsider” at the VMAs, but he certainly wasn’t made to feel that way. Addressed exclusively to HELLO! WE, Kane revealed how he really feels about performing in front of artists from musical genres different from his own.

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“I’m a country artist, and that’s what I listened to as a kid, but I’m a fan of artists in multiple genres,” he told us before the ceremony.

“I feel like people tend to be fans of each other, even if they come from other backgrounds,” he added. “There is respect between the artists and they were really great.”

Kane is the first male country artist to perform at the VMAs

Alongside his debut performance at the VMAs, Kane has another reason to be excited as his third studio album will be released on September 9.

Open to Different Man – his first album in four years – Kane admitted he hopes it will help people get to know him better.

“I feel like the album is one that kind of captures where we’ve been but also where I’m at in life and musically,” he told us.

Kane added: “I just want people to listen to it and feel like they know more about me, who I am, and they can associate something with that in their life, and they know that they do and feel like part of our family.”

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