Fashion is like a revolving door, trends are constantly coming in and going out of style. However, some pieces such as fringes, diamonds, denim and timeless cowboy hats remain a staple in the fast-paced fashion industry.
It was when Daniel Musto and Lani Lupton stepped into the blazing desert sun, dressed like new in matching Western-inspired ensembles – when they realized the secret to success lay in the stitching of their stunning designs.
“Daniel and I go to Stagecoach every year, and we coordinate outfits together,” Lupton shared in an exclusive. Chaotic Music interview about their experience at the iconic music festival. “Then in 2019 we decided to design an entire outfit in denim with rhinestone fringes. We have never been so arrested in our two lives by everyone. So we both looked at each other, and we were like, “Should we do them?” “
In the aftermath of the honky-tonk affair in Indio, Calif., Fashion forecasters quickly noticed the high demand for stage wear, leaving them with a brilliant business idea to bring celeb-ready clothes to the streets.
“We were thinking about the weekend and we were like, ‘So you’re going to a Katy Perry concert and everyone is wearing cupcakes. You go to a Lady Gaga concert, and everyone wears a blonde wig with big shoulders, and you go to a Carrie Underwood concert, and everyone wears a woman’s bat and denim shorts, ”explained seasoned stylist Daniel Musto.
After bouncing the concept off each other, Musto and Lupton brought their vision to life. Together they launched DanielXDiamond – an eye-catching line that “thinks stage clothing shouldn’t be limited to stages, and rhinestones shouldn’t be limited to musicians”.
The dynamic duo are now the fierce force behind Nashville’s hottest fashion brand, known for their impeccable bespoke designs. With sustainability as a top priority, the two began sourcing vintage Levi trucker jackets and tirelessly turned them into modernized staples.
“We’re super in the glam of the past which still seems appropriate now,” Musto revealed to Chaotic Music journalist Tiffany Goldstein full of excitement. “No one ever walks past us and sees us wearing vintage and thinks it’s from the past… they think it’s a quality remake of something that’s modernized. Either we take it a bit or we embellish it to make it more special, ”he adds.
While carefully incorporating industrial grade materials into each exceptional piece, their sales began to skyrocket and the unstoppable creative team sold over 150 custom jackets in one summer. As the two kept the momentum positive, Musto suddenly had the urge to dress Gwen Stefani.
“I started to dress Paula Abdul for American Idol when I was 20. I have worked with many actors, actresses, musicians, TV personalities over the years. So we had access to people, and I think it really clicked one day. I had that ‘aha moment’, and I called Lani, and I was like, ‘I think Gwen needs a jacket. She’s with Blake now, and she’s country, she’s pop… she’s kind of us! the genius behind the striking creations mentioned.
Luckily the Grammys were just around the corner and Musto immediately called Stefani’s makeup artist to present the glamorous design. Once Musto painted the picture, the artist was instantly on board and placed on a tight timeline. “He saw it and saw the quality and thought, ‘If you could do it in 48 hours, I’ll bring it to the Grammy’s when I put on my makeup,'” Daniel shared of the conversation that took place. changed his career.
Once the cutting-edge designer hung up the phone, he jumped into action with Lupton to create a jaw-dropping outfit for the cross-genre artist that epitomizes his dazzling creations. “It was crazy because we were so new and didn’t know how to do things fast,” revealed the talented seamstress working under pressure. “It definitely taught us how to do things in a weekend, and we did it. She’s the perfect face for us because she’s a mixture of all of that, and some people don’t realize that there is such a cowboy from the Californian countryside, and she has roots in that world as well.
When the “Luxurious” singer posted the fringed denim jacket on Instagram with her husband’s name sprawled across the back, several celebrities knocked on DanielXDiamond’s door. Carrie Underwood, Joelle Fletcher, Brittany Aldean, Mickey Guyton, Diplo, Katelyn Brown, Carly Pearce and Miranda Lambert are just a few notable names that have been seen sporting the Nashville collection. In fact, country music legend Shania Twain rocked her dazzling black and gold cowgirl hat in the official “Legends Never Die” music video.
Since the debut of this dazzling piece, several women of country music have been dying to get their hands on DanielXDiamond’s original “Shania Hat”. The multi-platinum artist passed the eye-catching hat on to Kelsea Ballerini to wear on the Remember This tour with the Jonas Brothers.
“I promised Shania and her stylist that we wouldn’t loan him out for other music videos anymore, because I felt like he was having his iconic music video moment,” Musto revealed. “But, they agreed that if there is a stage show or a photoshoot, it can be loaned. So when we tried on the hat with Kelsea – I had this one with me just to see what size she was. She was a perfect fit for this size.
Therefore, he placed the fully rhinestone accessory on her head like a crown and gave her the go-ahead to make waves with the legendary hat on tour. Following the success of his stage-ready hat, he decided to upgrade the look and play with the colors. “We’re releasing new variations that take a new name, but we have to wait for someone else to make it famous first. It’s multicolored, but it’s a little lighter.
As the dream team designs the new collection, consumers can look forward to other attractive, affordable and adorable products. For example, lovers of glamorous music can grab a reusable red solo mug covered with stones or even vintage button down shirts with Swarovski crystals. While shopaholics patiently await the release of the new collection, they can browse a wide selection on their user-friendly site. website.
More recently, the sought-after brand created several standout wardrobe pieces for Carrie Underwood’s Las Vegas residence which included a hand-painted denim jacket with thousands of mood ring rhinestones, which you can read about. HERE.
Sharing is loving!