PLANO, TX, March 1, 2022 /PRNewswire/ — Fritos®, the versatile and “Down for Everything™” corn chip from Frito-Lay®, launches its first television commercial in 20 years and Thomas Rhet is in the game. The 2021 Academy of Country Music® Male Artist of the Year, Thomas Rhet joins the iconic corn chip brand as it takes viewers on a fun and relatable journey that shows the joy of all that is good and true – and what it’s like to be “Down for Everything™”.
Fritos brand’s new “Down for Everything” TV commercial, which is beginning to air nationally on February 28capture Thomas Rhet and friends in a series of vignettes that paint a picture of connection to the things that matter most: family, friends and community. Viewers will see a variety of Fritos brand flavors throughout the commercial as friends munch on favorites like Flavor Twists® Honey BBQ, Chili Cheese, Scoops!® and Original while joking about light-hearted topics: back roads or highways, Labrador Retrievers or Poodles, action movies or romantic comedies, sweet or spicy, and even rock or country music.
With its feel-good scenes, the “Down for Everything” ad delivers an uplifting message focused on tradition and staying connected to what really matters. The spot reminds consumers that, just like friends and family who are there for everything, the Fritos brand has been an integral part of our lives, appearing at the most memorable and timeless moments for nearly 90 years. Whether it’s a snack, dip, or meal ingredient, Fritos reliably delivers crunch and flavor no matter what it’s called for.
“Bringing the Fritos brand back to television for the first time in two decades is a huge moment,” said Stacy Taffet, Senior Vice President of Marketing at Frito-Lay. “Fritos is inherently recognized as a brand that has spanned generations, whether at mealtime or as a snack. It’s the chip for any dip, meal, and any time. at our family gatherings or at our community events, and has an enduring connection to our roots. Fritos is a tradition. These brand values are what make Fritos the stand-up chip that it is.
“It’s really cool to be part of the first advertisement for the Fritos brand in 20 years”, Thomas Rhet share. “The Fritos brand has been a staple in my home for as long as I can remember and is still there for some of my favorite things, like a college football tailgate with friends, or bonfires and chili nights with the family. .Anyone who knows my music knows how nostalgic I am and how much I appreciate the things in life that help create special memories, so the ‘Down for Everything’ campaign is so fun and natural for me.”
On Frito-Lay North America
Frito-Lay North America is the $18 billion convenient food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The company operates more than 30 manufacturing facilities across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website, www.fritolay.comon Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion net revenue in 2020, driven by a complementary beverage and convenience food portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.
On Thomas Rhet
Ten years after signing his first recording contract with The Valory Music Co. of arena superstar band Big Machine Label Thomas Rhet – dubbed “country music’s most trusted No. 1 singles creator” (Variety) — will deliver their sixth studio album WHERE WE STARTED on April 1. The album follows five albums, 18 multi-PLATINUM and GOLD certified #1 hits, 12 BILLION streams and the longest current active streak of consecutive #1s in the format (Mediabase/Country Aircheck Chart). He has received eight ACM Awards, including Entertainer of the Year, two CMA Awards, five GRAMMY nominations, as well as trophies from the CMT Music Awards, Billboard Awards and iHeartRadio Awards, in addition to being recognized with two CMA Triple Play Awards for having written three No. A song over a period of 12 months. For more information, visit www.thomasrhett.com.
THE SOURCE Frito-Lay North America