One of the oldest classical music festivals launches the first NFT collection


Lucerne Festival’s First NFT Collection

The Lucerne Festival, the internationally renowned classical music festival, releases an NFT collection with unique posters ahead of the Forward Festival.

I’m incredibly excited to launch our first collection of NFTs and share artwork representing our past festivals. ”

— Michael Haefliger, Executive and Artistic Director of the Lucerne Festival

LUCERNE, SWITZERLAND, October 27, 2022 / — In line with Forward Festival’s values ​​of innovation and experimentation, Lucerne Festival and – a digital collectibles platform for cultural institutions – will launch the first collection of non-fungible tokens (NFT) of the festival. The NFTs will represent limited-edition digital replicas of four unique posters from the Lucerne Festival archives. The sale will begin exclusively on on November 2, 2022.

“It’s in the Lucerne Festival’s DNA to be innovative, not only in live concert experiences, but also in the engagement and interaction with our audience,” says Michael Haefliger, Executive and Artistic Director of the Lucerne Festival. “I’m incredibly excited to launch our first collection of NFTs and share artwork representing our past festivals. This new technology gives us a creative way to reach an audience that we may not reach through traditional channels. »

Dr. Stephan Holzer, CEO and Founder of, says: “It is an honor to partner with such a renowned cultural institution as the Lucerne Festival. Projects like this can help them gain traction with a growing digital audience and nurture a new generation of classical music lovers, while engaging their existing audience in a unique and meaningful way.

The NFT Collection
The Lucerne Festival, formerly known as the Internationale Musikfestwochen Luzern, dates back to 1938. It was then, with a legendary “Gala Concert”, that Arturo Toscanini brought together famous soloists to form an elite orchestra unique. year to create a poster representing the Summer Festival.

The first NFT collection will include:
Internationale Musikfestwochen Luzern, 1954 — Artist: Donald Brun
Internationale Musikfestwochen Luzern, 1991 — Artist: Niklaus Troxler
International Musikfestwochen Luzern, 1994 — Artist: Rosmarie Tiss
“Eros” – Lucerne Festival, 2010 — Artist, Interbrand

The Lucerne Festival Forward will take place from November 18 to 20, 2022.

About the Lucerne Festival
The Lucerne Festival ranks among the leading international presenters of classical music, offering festivals in spring, summer and autumn. The central festival in summer offers around a hundred concerts and side events between mid-August and mid-September. A diverse range of concert formats are offered – symphony concerts, chamber music programs, solo recitals, family concerts and much more. Every summer, the world’s most renowned symphony orchestras and soloists perform at Lake Lucerne, including the Berlin Philharmonic Orchestra, Vienna Philharmonic Orchestra, and Royal Concertgebouw Orchestra, among others. Lucerne Festival Forward is a festival dedicated to contemporary music, which offers a platform for musicians of the younger generation. The KKL Luzern, designed by Jean Nouvel and acclaimed for its acoustics and architecture, is the central venue of the Lucerne Festival.

10 million people currently own digital collectibles, and that number is growing faster than ever. helps museums and other cultural institutions tap into this space, grow their digital audience and nurture a new generation of patrons. With, cultural institutions can create digital replicas of their masterpieces as accessible, secure and durable collectibles for everyone. is a full-service platform based in Switzerland providing digital collectibles creation, contextual representation, education, marketing, community building, security, curation and compliance. was created by art and technology experts from Harvard University, Massachusetts Institute of Technology (MIT), and Google.

Giacomo Schwarz (VERITIC AG)
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